Clients should get the right recommendation, not recommendations that fulfill prearranged commitments or that will fulfill gentlemen agreements. Ethics is at the forefront of every recommendation, POV & ultimate evaluation. It is your decision, but you will want the the UP guidance & facilitation.
19+ years in large holding company & independent agencies helped grasp the highly processed structure of how they operate, which has its pros & cons. Starting & building an independent agency in NYC and being able to move fast & be entrepreneurial, has its benefits & concerns as well. As a client, let me help you navigate that landscape & guide you thru these choices & what to look out for depending on your business need.
Small to large in size, $5MM to $500MM in media spend, stewardship driving results and navigating the agency & client partnership across these client categories:
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